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ASSOS Unveils “We Are the A”

  • Ron 

ASSOS of Switzerland, the performance apparel brand, proudly unveils its limited‑edition “We Are The A” jersey, an artistic celebration of the brand’s journey and the meaning behind its iconic emblem as it celebrates its fiftieth anniversary. ​

More than a name, the A symbolises the essentials of : , Swiss heritage, and the brand’s position. Originating in 1976 when founder Toni Maier tasked a designer with combining the Swiss with an element of speed, the A quickly became a mark of identity. Its was so strong that Swiss offered to buy the design at ten times its original value, a testament to its quality and perception.

The “We Are The A” jersey breathes new creative life into that symbol. Built on the core of the series, the version of the ASSOS EQUIPE/ “We Are The A” uses bold, geometric graphics to stretch the original form of the A across the fabric. It’s a visual echo of motion, a graphic that captures the development of the first sketch to the final outcome of the A.

Underneath the aesthetic, the jersey is engineered with the same performance features that define ASSOS’ racing line. Constructed from ultralight, hyper‑cooling AirCell textile, it’s designed for high‑intensity efforts and hot conditions, where breathability and aerodynamics make all the difference.

Available exclusively in the EQUIPE/DYORA R Racing Line, the “We Are The A” jersey blends radical design with race‑ready performance. It’s for riders who don’t just follow the brand’s history – they it.

For more information and to secure this limited‑edition piece, visit www.assos.com

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