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Zwift rouvy merger

Zwift Acquires ROUVY

  • Ron 

Zwift, the global online fitness platform, has today announced it has completed the strategic acquisition of ROUVY, the real routes cycling app that helps riders achieve their cycling goals.

Zwift Unleashes Huge Set of New Features

  • Ron 

Zwift adds new roads, planning tools, outdoor integration and more to help riders get more in 2026. Enjoy gravel, more of Paris, new bikes and better training tools. 

Bicycling Contributes $3.67 Billion to U.S. Economy

  • Ron 

New federal data from the U.S. Bureau of Economic Analysis shows bicycling contributed $3.67 billion to the U.S. economy in 2024, highlighting the bike industry’s growing role within the $1.26 trillion outdoor recreation economy.

Bike World News