sports

Jelenew launches female-focused spring cycling line

Ron
April 28, 2023April 28, 2023

Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design with technical performance technology.

Feedback Sports Pro Mechanic Stand launches at Sea Otter

Ron
April 3, 2023March 29, 2023

After making a debut at Eurobike 2022, the Feedback Sports Pro Mechanic and Pro Mechanic HD work stands are finally making their way out into consumers’ hands with an April 3rd launch.

FASTFOOD™ to fuel Human Powered Health Cycling for 2023 season

Ron
February 22, 2023

FASTFOOD™ today announced it has been selected as the official sports nutrition partner of the mens and women’s Human Powered Health™ cycling team.

Chew announces launch of Fastfood™ high performance sports nutrition

Ron
February 14, 2023

Chew, the food innovation lab committed to democratizing good food and beverage, today announced the launch of Fastfood™, a first-of-its-kind line of high-performance sports nutrition products engineered to fuel elite and amateur athletes.

UCI Mountain Bike World Series launches as new home of UCI Mountain Bike World Cup

Ron
January 19, 2023

The UC) and Warner Bros. Discovery (WBD) are pleased to announce the new UCI Mountain Bike World Series, which will include the UCI Mountain Bike World Cup for cross-country Olympic, cross-country short track, cross-country marathon, downhill, enduro and E-enduro disciplines.

Fabio Wibmer drops new edit inspired by his love of video games

Ron
November 9, 2022November 8, 2022

Fabio Wibmer has released a new edit he’s calling ‘Video Game’ that transports viewers to an alternate reality with him starring as the main character in a unique film combing jaw-dropping bike action with gamification.

Remco Evenepoel to debut rainbow jersey in Belgium

Ron
September 30, 2022

Remco Evenepoel will debut his 2022 World Champion road for his final race of the season at next week’s Binche-Chimay-Binche, one of the most spectacular one-day races of these closing weeks of the season.