Lotto Belisol is busy preparing for the 2014 season. With ten riders leaving and nine newcomers the team will be partly different in the upcoming cycling year. As a result, they decided that it was time for a new look for the team.
Team management says that the most important aim of the design was to respect the 30 years of Lotto tradition in cycling with a basic retro look on one hand and to come forward together with Belisol as one close team on the other, all while emphasizing with it the Belgian character of the team.
Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.