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Bianchi partners with Butterfield & Robinson for new bike fleet

  • Ron 

Butterfield & Robinson, the world’s premier active travel company, has partnered with legendary Italian bicycle manufacturer Bianchi to design a new fleet of hybrid bikes available exclusively on Butterfield & Robinson’s European bike trips beginning in 2014.

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Image (c) Matteo Cappè

After an exhaustive search for a manufacturer of its new fleet, Butterfield & Robinson chose Bianchi, a legend in the cycling world and an industry leader with its almost 130-year history of innovative technology, Italian design and a well established reputation for excellence.

“The collaboration with B&R will give us a very good  opportunity to show  influential riders  that Bianchi does not only produce state-of-the-art road bikes  but also excellent sports bicycles” says Richard Stroem Bianchi’s Director of Global Market Development.

The resulting fleet of hybrid bikes combines handling and riding comfort with Bianchi’s trademark Italian design flair and represents Butterfield & Robinson’s first-ever hybrid fleet to come from Europe.

“Our search for the next-generation of our fleet began nearly a year and a half ago, as we spec’ed out every element of the bike,” said B&R Director of Planning & Operations Chris Mark. “Meticulous attention to detail is a trademark of our trips, and it’s no different with our equipment. We were not looking just for a supplier but for a partner, and in the end we found one we are proud to team within Bianchi, Italy’s industry leader.”

Available to riders on all of B&R’s European bike trips beginning in spring of 2014, the new hybrids will traverse the roads of Europe’s most stunning cycling regions, including Andalusia, Burgundy and Piedmont.

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