While ABUS might be a known player in the mobile security market, in the US they are not as well known for their helmets. They hope to change that with their sponsorship of UCI Professional Continental Team Bora-Argon 18 as the official helmet sponsor of the team. The German company will outfit riders with a special edition of their range topping Tec-Tical Pro v.2 helmet.
ABUS will also provide the team with mechanical and electronic security systems for equipment used in team vehicles and at the team headquarters.
The partnership is a logical fit with the team’s German roots, and both parties’ focus on the international expansion.
“Making a strong commitment to a German professional cycling team is the logical next step in our sponsoring strategy,” commented Christian Bremicker, CEO of the ABUS Group. “It offers us a fantastic opportunity to showcase our products to a wide audience at the highest level of competitive cycling, while also giving us the opportunity to incorporate feedback from the professional riders into the further development and optimization of our helmets. We look forward to this new cooperation in the world of professional cycling and wish the entire team a healthy season as well as lots of success.”
The partnership is planned to last through the 2016 season.
Formerly known as NetApp-Endura, Bora-Argon 18 will race at the UCI Professional Continental level. The team is one of the most successful professional teams based in Germany, and was included in the 2014 Tour De France. The team finished seventh overall, and took third place in the stage 20 individual time trial.
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