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Bulls Bikes introduces new eBikes, traditional models at Interbike

  • Ron 

Bulls Bikes, originally known in the U.S. for its value­-focused mountain, road and cyclocross bikes and direct­-to-­consumer business model, is expanding into another cycling community and second business model with the unveiling of 16 Bulls eBikes. The sixteen new models join eleven in the existing line, which will be sold in retail stores only.

Bulls will also be celebrating its German-­born roots, showing off their sweeping collection of eBikes and traditional bikes at Interbike with the Bulls Bike Giveaway and Biergarten booth party on Thursday from 4:30­ to 6:00 p.m. at Booth #5224.

Sharon Yu, general manager of Bulls Bikes, said, “We’re so grateful to everyone for supporting us and providing us a seemingly endless horizon of possibilities in the bike and eBike communities. And we’re so excited to add another business model of selling our eBikes through brick and mortar shops only, allowing us the opportunity to form and maintain meaningful relationships with dealers and independent bike dealers throughout the country.”

Through Bulls’ two business models of selling traditional bikes online-­only and now selling its eBikes through dealers and shops only, it’ll now be able to reach more riders than ever and provide the entire cycling community a limitless selection of bikes.

In addition to its current comprehensive 11­eBike line, Bulls eBikes is making waves by broadening the eBike line with seven eCross and eTrekking bikes, 10 eMTBs and one full­suspension eFatbike. Including its new carbon eMTB, six of the Bulls 650b eMTB models will have plus­sized tires. Not only will the eBikes have premium specs that are top­end even by traditional bike standards, but the technology packed into the eBikes is reaching a new height, and speed with Bosch, Brose and SR Suntour mid­drive motor technologies.

 

Bulls is not holding back from traditional bikes either, and will use Interbike to debut the Copperhead Carbon series, a carbon cross-­country MTB series; the Wild Cup 3, a true all­mountain bike with 140mm travel front and rear; and the Grinder 2, a carbon­-fork cyclocross bike fit for a racer.

Eleven eBike models and three traditional bikes will all be available for test riding at Interbike: at the Interbike Outdoor Demo on Sept. 19­20 at the Bulls booth #D2073 in Bootleg Canyon, as well as at the Interbike Indoor Demo test course on Sept. 21­st to 23rd at the Bulls booth #CIR26 . The entire fleet will also be present at Booth # 5224, where you can get familiar with the bikes, meet the brains behind Bulls and enjoy a cold beer and enter the Bulls eBike Giveaway at its Biergarten booth party on Thursday at 4:30­6:00 p.m.

For more information about Bulls eBikes, please visit: www.bullsebikes.com
For more information about Bulls Bikes, please visit: www.bullsbikesusa.com

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