Boulder Denim, the first to market in 2015 with outdoor active stretch denim, has launched their third generation product, Denim 3.0.
The new product, available for pre-order March 1st, is the brand’s most eco-friendly and innovative to date featuring sustainable organic cotton blended with recycled Coolmax polyester for breathability and Cordura for durability. The high-performance jeans are cycling-ready utilizing Boulder Denim’s proprietary 360-degree Extreme Diagonal Stretch (EDS) technology that moves with the body. Every pair is made with extra deep pockets, reinforced stitching, gussets and reinforced belt loops and is exceptionally soft and comfortable.
Boulder Denim 3.0 is an 11.4-ounce four-season denim made with sustainable organic cotton infused with Cordura and Coolmax™ Ecomade Technology™ for outstanding durability as well as temperature regulation and moisture control. These exceptionally soft and comfortable jeans feature Boulder Denim’s proprietary stretch technology that moves with the body, is highly durable and non-restrictive.
Each pair is shaped with a waistband designed to work with the curves of the body hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching and gussets, Boulder Denim 3.0 retains its fit no matter the activity. Additionally, every pair of Boulder Denim 3.0 is made with super deep pockets designed to keep items from falling out when you’re on the move. A hidden front zipper pocket hides a passport for safe travel.
Boulder Denim 3.0 is available in a classic five-pocket jean in Black as well as a Workhorse Edition in traditional Blue denim with reinforced knees, minimalist side leg pocket, and a utility/tool belt loop. The Black wash is available in a women’s skinny fit as well as a men’s athletic and slim fit. The traditional Blue wash is available in a women’s skinny fit, boyfriend fit as well as a men’s athletic and slim fit that also features double reinforced knees. The jeans are 100% Vegan friendly with a faux-leather patch made from corn and will ship in compostable packaging and shipping bags.
MSRP: $138.
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