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Punk Powder: Muc-Off goes plastic free with new bike cleaner

  • Ron 

Muc-Off‘s Fast Action Bike Cleanser, which previously came package in plastic bottles (either alone or as a concentrate), is available as a powder that uses no plastic . Of course, you still have to have your plastic spray bottle, but they’re still hitting two facets of the ‘reduce/reuse/recycle’ pyramid.

Dubbed ‘Punk Powder‘, the cleaner itself is designed with sustainability in mind. The formula is made with readily biodegradable ingredients, 75% of which are plant-based. It comes in two small but mighty 30g powder sachets, each of which can be made into 1 liter of cleaner by simply adding water. This means huge carbon footprint reductions for the brand, as Punk Powder uses 92% less packaging than the equivalent 2 liters of regular bike cleaner.

Producing the world’s first plastic-free bike cleaner was a huge task in itself, but the real challenge was creating a product that had incredible cleaning power, while also being readily biodegradable and using as many plant-based ingredients as possible. The worked tirelessly for over three years, developing over 20 variations, before landing on the winning formula.

“This has been a real passion project for us as we continue our mission to reduce single-use plastic. Punk Powder embodies everything Muc-Off stands for, a marriage of high performance and sustainability. It had to be just as good as our other bike cleaners, but in a more environmentally focused and convenient format. The team have done an epic job producing something truly game-changing and totally plastic-free. We can’t wait to get more riders shredding then cleaning their bikes with Punk Powder – it’ll help us all do our bit for Mother Nature!” – , CEO at Muc-Off.

Formulated using the latest technological advancements, the fast-dissolving powder lets users quickly clean their
so they can get back to the important of riding them. To activate Punk Powder, it’s as simple as refilling an old, washed-out Nano Tech cleaner bottle, adding the powder and shaking. Riders can even take their eco-warrior status to the next level, by using rainwater to refill their bottles. Any type of water can be used providing it’s clean, offering the opportunity to clean a machine during a bike packing adventure or after a race.

Punk Powder has also paved the way for another eco-innovation, the all-new Bottle For Life. It’s an ultra-long-lasting bottle, complete with a non-toxic, food-grade base that provides protection and stability. Punk Powder and the new Bottle For Life will be sold as a bundle, to give customers the chance to enjoy the ultimate green-cleaning solution.

The launch of these comes following Muc-Off’s recent announcement of their new Project Green commitment to save 200 tonnes of plastic by 2023. Punk Powder will play a key role in the brand achieving this ambitious target.

With Punk Powder also being water-free, it’s significantly lighter and smaller to ship around the world. This is helping to dramatically reduce the brand’s CO2 impact throughout their entire global supply chain. Globally, Muc-Off calculate that by using Punk Powder, more than 61 tonnes of plastic will be saved per year.

Punk Powder is vegan and vegetarian friendly, and like all Muc-Off products, never tested on animals. The packaging is 100% plastic-free and petroleum-free and is made from more than 50% renewable raw materials, with vegetable-based inks used for printing on the packaging. Each sachet is compostable and certified to EN 13432 , so riders can enjoy conscience-free cleaning. The two sachets come packed in a recycled FSC card box, which even comes with instructions for converting it into a handy funnel, so no powder will go to waste.

Muc-Off will be using everything they’ve learned creating this ground-breaking formula to continue reducing their environmental impact across the entire product range.

Thanks to their latest innovation, the future is looking greener than ever for this famously pink, bike-cleaning powerhouse.

Punk Powder is priced at $19.99 for two 30g sachets, while the Bottle For Life bundle is priced at $39.99.

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