ASSOS of Switzerland and EF Pro Cycling have made contact. Today, they unveil the “Ride In Peace” capsule: a limited-edition switch-out kit designed for the 2026 Giro d’Italia.
Every year, EF Pro Cycling famously departs from its traditional pink to avoid clashing with the Giro’s iconic leader’s jersey. This year, that exchange has been replaced by a signal from beyond, hovering between space and time.
Space // Time: The Collection
The “Ride In Peace” capsule is where interstellar design meets podium-proven performance. The collection translates the campaign’s cosmic narrative into technical equipment designed for the world’s most demanding stage race:
- Limited-Edition SCA Jersey: A second-skin aero fit featuring graphics inspired by worlds beyond.
- Mille GT Jersey: Engineered with ASSOS‘ elite textile technology to endure the convergence of space and time on the Italian roads.
- The Tactica LS Casual Jersey: A long-sleeve addition that brings the “Ride In Peace” message to life off the bike.
- Equipe R | Mille/Uma GT Bib Shorts: Rounding out the collection are racing bib shorts featuring EF Pro Cycling Team‘s 2026 graphics
The Message
The campaign is more than a kit change; it is an invitation. “We made contact… A signal. A message: We ride in peace. Do you? Join us.”
“We believe innovation happens when you challenge conventions, both in how products perform and how they are expressed. Too often in this sport, performance and identity are treated separately. We don’t see it that way.” said Edwin Navez, ASSOS of Switzerland CEO“With EF Pro Cycling, this is again about pushing both at the same time, engineering at the highest level, and a visual language that refuses to blend in’
By merging high-performance engineering with a narrative that transcends the earth, ASSOS and EF Pro Cycling continue to ignite the imagination and redefine what a professional cycling kit can represent. In the vacuum of space or the heat of the peloton, the mission remains the same: total performance.
Availability: The EF Pro Cycling “Ride In Peace” collection is now available in limited quantities at www.assos.com and through select global partners.
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
Websites:
Bike World News
Ron’s Bike Garage
Current Bike Quiver:
Bird Bikes Zero 29 29″ hardtail mountain bike
Commencal Absolut 26″ Dirt Jump/Pump Track bike
Commencal Tempo 29″ full suspension mountain bike
Felt ZA 700c race bike
Kona Kilauea vintage 26″ mountain bike
Niner RLT9 700c road/gravel bike
Specialized Stumpjumper vintage 26″ mountain bike
Day Job: Digital Marketing
Night Job: Digital Marketing, eCommerce Consultant, Web Consultant, Bike Shop Operator, Husband, Dad, Tenor
Discover more from Bike World News
Subscribe to get the latest posts sent to your email.