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Eurobike 2026 Wrap-Up

  • Ron 

I ultimately leave Eurobike 2026 with a hope for how cycling can evolve in the states in the future and a wistful hope that our cycling industry giants can start to build the kind of bikes needed to get more people riding.

While the I saw on the roads in Frankurt were on everything from beaters to , the most common bikes I saw seemed be basic flat bar commuter/city bikes from brands like Cube – with or without motors. Contrast that with the average ‘adult’ bike sold by our big box retailers – one size fits most, equipped by parts that modern or necessary (think matched spoke wheels, suspension forks that add weight but not comfort, needlessly complicated shifters), and ‘assembled’ by the guy who was the door greeter yesterday.

If I still had little kids, I would be have tried to order these cool kids bikes from Prometheus.

And while the kids that I saw on the bike lanes were generally in cargo bikes or on-bike carriers, the kids bikes that I saw on the show floor were generally awesome. Think lightweight alloy frames, cool colors, great components. Take a look at the 20-incher from Prometheus above. So cool.

So What’s The Future of Eurobike?

Eurobike acknowledges that there are headwinds for the show and for the cycling industry in general. Attendance for both the conference and the consumer-facing festival both saw sharp declines this year.

Nonetheless, Philipp Ferger, Managing Director of organizer Fairnamic called out the strong international profile of the visitors, with roughly two-thirds coming from . Similarly, the media reach over the course of the show was impressive, exceeding 440 million impression. At the same time, visitor quality improved significantly: 71% were executives, compared with 58% in 2025.

Ed: Great. But can I point out that executives don’t buy bikes?

Voices from the Industry

The post-show assessment from both industry and retail is positive after four days of the event. Participants particularly highlighted the high quality of professional discussions, international business contacts, strong media attention, and the valuable face-to-face exchange with stakeholders across the entire value chain.

Roman Arnold, Executive Chairman and Founder, Canyon : 

“We came to Eurobike to connect with our customers, the , and the wider world, to showcase our innovations, and to share our story globally. Eurobike 2026 far exceeded our expectations. We strengthened a core part of Canyon’s identity and are very satisfied with everything we were able to achieve.”

Susanne and Felix Puello, Managing Directors and Owners, Raymon Bicycles:

“Eurobike 2026 was a complete success for us. It was exactly the environment we had hoped for: With several major market players absent, we were able to take full advantage of the platform and present our innovations and strategy to a broad trade audience. Traffic at our booth was consistently strong, and we had numerous high-quality conversations with dealers, partners, and media representatives. We particularly appreciated the and collaborative atmosphere at the show. Especially in times of transformation, it becomes clear how important personal exchange is. From our perspective, it would therefore be highly beneficial to address the industry’s challenges together and jointly shape the future of cycling.”

Eric Zhang, CEO E-Bike Division, Gobao: 

“Our participation at Eurobike had a clear objective: to connect with additional players in the industry, particularly OEMs, potential partners, and media representatives. We are very pleased that we had the opportunity to present our system to hundreds of visitors at our booth, and we are proud to say that we fully achieved our goals.”

Alex Thusbass, Managing Director, Hepha: 

“We strategically used Eurobike 2026 as a platform to increase Hepha’s media visibility and position the company as an innovation brand. To support this, we redesigned our entire booth concept and placed the Urban X concept front and center as a highly visible, media-relevant flagship project. We can already say that this strategy has been highly successful. The response from media, retail, and industry experts exceeded our expectations, resulting in extensive national and international coverage, including several TV features on mainstream channels. Even without knowing the final media value yet, our investment has already paid off. Our thanks go to the teams at Fairnamic and Messe Frankfurt for their outstanding support. For Hepha, Eurobike 2026 was once again a complete success in every respect, just as it was last year.”

Remi Rennesson, Commercial Manager, Cyclee by Valeo:

“The show was extremely valuable for us, especially during the first two days. Numerous media representatives visited our booth, and the responded attentively to our needs regarding our new brand positioning. The quality of the contacts we made was excellent, and we were very satisfied. It was the perfect platform for us to further develop our brand.”

Dr. Robert Peschke, CEO, Little John Bikes: 

“I am leaving Eurobike 2026 with a very positive impression. Many valuable conversations, new impulses, and above all the realization that the challenges facing our industry cannot be solved alone. The bicycle industry is global, and we must think and act on a global level. Once again, Eurobike has demonstrated how much potential lies in open, collaborative exchange. Manufacturers, retailers, suppliers, and service providers are ultimately united by one shared goal: inspiring people to ride bikes. Less opposition. More collaboration. More solutions instead of silo thinking. Many thanks to all discussion partners for the inspiring exchange. Together, we can continue to drive our industry forward in a sustainable way.”

Ernst Brust, Chairman, German Cycle Logistics Association (RLVD): 

“Eurobike 2026 once again demonstrated that the cycling and micromobility industries are undergoing profound transformation. The show is increasingly evolving into a platform for high-level business discussions and strategic partnerships. At the same time, notable shifts in international competition are becoming evident. From the perspective of the German Cycle Logistics Association (RLVD), the should therefore be placed even more strongly on innovation, technological development, and global competitiveness.”

The Future

Eurobike will move to a three day conference in September next year, and will take place on a different part of the festival grounds.

I hope to be invited back. While I ony covered a small bit of what was taking place, I would enter next year’s show with better insight into the show’s landscape and be able to bring more to my readers.

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