Bentonville, Arkansas: A New American Mountain Bike Town
Bentonville, AR is the latest region to lay claim to being “The Mountain Bike Capital of the World”. After a recent visit, we feel it might just live up to it.
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ENVE announces SES Road Tires
ENVE’s SES line expanded to include a collection of tubeless-ready road tires designed to meet the needs of road racers and riders alike
Just dropped: new Pursuit Ultralight socks from Swiftwick
Swiftwick has updated their sock line with all-new Pursuit Ultralight socks.
Patagonia releases details on Spring 2020 line
After shutting down for the pandemic, Patagonia has now reopened their stores and distribution centers and showing off their Spring 2020 line.
ENVE Introduces the Foundation Collection
ENVE has announced the Foundation Collection, a new line of U.S. made carbon wheels built on ENVE’s core values and technologies.
Team Novo Nordisk and Beyond Type 1 announce new partnership
Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and Beyond Type 1, a global nonprofit organization changing what it means to live with diabetes, announced a partnership
Kitsbow partners with local outdoor industry manufacturers to pivot to face shield production
After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers, Kitsbow experienced unanticipated demand from all over the U.S., totaling more than 100,000 units in the first week.
For Your Viewing Pleasure: Endura launches 2020 short range with 90’s throwback video
To salute their history with baggies, Endura has produced a fun “mock-u-mercial” celebrating this most essential piece of clothing.
Sweet Protection highlights Summer 2020 line
Sweet Protection has released their key product highlights for Summer 2020.
Marcel Kittel joins the Endura team
Marcel Kittel joins Endura as a brand ambassador and will help to develop future products across a wide range of cycling disciplines outside of his obvious road racing palmares.