Sufferfest Beer Co., the low-calorie, high standards beer brand for the athlete in all of us, announces the Sufferfest Beer Challenge from May 4th- 31st, 2020. Hosted on Strava, the world’s largest sports participation platform and social fitness network, challenges participants to sweat for at least 16 days/half the days in the month of May.
As a multi-sport, streak challenge, Sufferfest Beer Company and Strava want participants to sweat by uploading four workouts per week, four weeks in a row, or 16 workouts within the 30 days of the challenge. These classes include anything from corssift, climbing, swimming, running, cycling and more. All athletes who complete the challenge win a participant gift of 25% off the shop online and will also be entered into a grand prize giveaway which includes a Garmin Watch and Heart Rate Monitor, plus other training gear from fitness and outdoor brands.
“Sufferfest is honored to be the first alcohol brand to host a Strava challenge,” said Caitlin Landesberg, founder of Sufferfest. “This challenge is a celebration of athletes and our new 100 calorie Gut Check IPA brewed with ACV (apple cider vinegar). We hope this challenge is a great motivator to get out and sweat responsibly at a time when we’re all feeling stir crazy.”
Sufferfest will also host a post-sweat celebration of virtual activities throughout May and include guided workouts, happy hours with athletes and post workout food suggestions. Follow their instagram to follow athletes, workouts and tastings.
To learn more visit https://www.strava.com/challenges/Sufferfest-Challenge-2020
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