Trek unveils all new super light Émonda
After weeks of speculation, Trek is officially releasing the all-new Émonda, the world’s lightest production road line, which includes the 10.25lb/4.65kg Émonda SLR 10, the lightest production road bike ever.
Product & Tech News
New products and technology in the world of cycling.
Oakley makes it easy to customize your eyewear
Custom eyewear is no longer just for the pros, as Oakley rolls out its custom program online and in stores.
Zipp releases updates to Firecrest wheels, new disc-specific wheels
Zipp today announced updates to their 404 line and also extended their road disc line to include the 202 wheelset.
Chrome Forged Rubber line ‘Best City Sneaker in the World’
Chrome Industries (www.chromeindustries.com), the San Francisco-based company originally known for its messenger bag with its iconic seatbelt buckle and renowned for crafting “bombproof gear for living and riding the city,” today unveils ‘The Best City Sneaker In The World’ with… Read More »Chrome Forged Rubber line ‘Best City Sneaker in the World’
Triple Eight expands offerings for MTB & BMX
Triple Eight, the industry leading action sports protective gear company, is expanding its bike line with the launch of two new helmets targeted for the Mountain Bike and BMX markets.
Bears poop in the woods. You need Purinize
Purinize turns the water purification model on its head, neutralizing and coagulating any contaminants in the water
Ruckus Composites raffles carbon frames to support female cycling
Portland based carbon fiber frame repair company Ruckus Composites will auction off their ‘lost’ frames to raise money for causes that they believe in.
Road Holland introduces Den Haag – a versatile and good looking cycling jersey
With the introduction of its new Den Haag jersey, Road Holland Cycling Apparel answers the need for stylish yet functional cycling apparel
Oakley disrupts the norm with M2: reinvention of the M Frame
Oakley’s renowned M frame certainly will go down in history as one of their revolutionary products. The M frame provided eye protection and enhanced vision for hundreds of thousands of athletes over the years and the M2 frame is the… Read More »Oakley disrupts the norm with M2: reinvention of the M Frame
Chrome and Ricky Powell collaborate on Photobomb Messenger bag
Early in his career he worked as a messenger to make ends meet, so Ricky was stoked to “photobomb” Chrome’s iconic Citizen Messenger with his photos.