sponsorship

CCC to become title sponsor of Continuum Sports in 2019

Ron
July 16, 2018

The future of the BMC Racing Team confirmed with the news that Polish shoe and bag company CCC will become take over as title sponsor in 2019.

Rudy Project Adds Lotto-Soudal to Vast List of Sponsored Teams

Scott Kingsley
January 24, 2018January 24, 2018

Lotto Soudal Adds Rudy Project as Sunglasses Sponsor

Quick-Step celebrates 20 years in the peloton

Ron
January 11, 2018January 10, 2018

2018 will mark Quick-Step’s 20th consecutive year in pro cycling.

Tour of California announces 2018 host cities

Ron
October 26, 2017

AEG, owner and presenter of the Amgen Tour of California, has announced the 11 host cities across the state for the 13th edition of the race.

BC Bike Race and Kali Protectives join forces

Ron
June 1, 2017

Kali Protectives and BC Bike Race partner to create a concussion protocol for the race and Kali created a special edition of their Interceptor helmet.

New Bike Day For Pivot Cycles Athletes

Scott Kingsley
March 4, 2017March 3, 2017

Pivot shares new bike day for their athletes, and announces full sponsorships details for 2017.

Lexus extends Amgen Tour of California partnership

Ron
February 21, 2017

Lexus renewed its role as exclusive automobile partner of the men’s and women’s events for the Amgen Tour of California for next five editions of the race.